Transforming Fashion E-Commerce:
Devils Clothing's 10X Sales Boost with QPe

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About the Brand

Devils Clothing, launched by Detailing Devils, is a thriving fashion brand offering bold merchandise like t-shirts and hoodies. The founder, Saurabh Ahooja, a well-known YouTuber and social media personality, created a buzz around the brand, bringing in huge traffic to their eCommerce site.

However, managing the technical complexities of running a high-traffic eCommerce store was a growing challenge for the team. They initially explored building their own store with an in-house team of front-end and back-end developers, but the time, investment, and maintenance costs quickly became unfeasible.

Faced with the rising demand for their products, Devils Clothing needed a reliable, scalable eCommerce platform that could handle rapid growth while keeping costs low.

Website: Visit the store


Industry: Fashion & Merchandise


Company: Devils Clothing, a merchandise brand by Detailing Devils


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Our Impact

10X

Increase in sales

$45,000

Saves in development

90%

Boost in conversions

Key Challenges

Before switching to QPe, the Devils Clothing team struggled with slow site performance and escalating costs. They calculated the time and financial investment required to build a fully functional, customized eCommerce store, including yearly maintenance, which became daunting:

  • $35,000/year on developer fees for site updates, testing, and maintenance.
  • $10,000/year on apps needed to manage inventory, marketing, and checkout processes.
  • 9-second page load times leading to abandoned carts and lost revenue.

With peak sales seasons like Diwali, Christmas, and New Year approaching, the team realized they needed to shift quickly to an eCommerce platform that could handle traffic spikes without constant upgrades or expensive testing.

The Solution: Building a Robust eCommerce Store with QPe

In just 7 days, Devils Clothing fully rebuilt their online store using QPe, a no-code platform designed to give brands the flexibility they need to scale fast without relying on large teams of developers.

The transformation was swift and dramatic. Nripesh Mishra, Project Head at Devils Clothing, highlighted how the transition to QPe enabled the company to launch their store with ease.

The team also benefited from QPe’s integration with various tools and services, streamlining everything from inventory management to payments.

The Results: Explosive Growth and Cost Savings

  • 10X Sales Growth: With improved site performance, traffic converted into sales more efficiently, driving a massive 10X increase in sales.
  • 19% Boost in Conversions: Faster load times and smoother navigation led to a significant uptick in conversions, with a 19% increase compared to their previous platform.
  • $45,000 Annual Savings: By eliminating the need for expensive apps and developer fees, Devils Clothing saved a total of $45,000 per year.
  • 2-Second Page Load Time: Average load times dropped from 9 seconds to under 2 seconds, drastically reducing cart abandonment and keeping users engaged.

Even during high-traffic events, like their much-anticipated website launch, which had to go live 10 hours ahead of schedule, QPe’s platform handled the surge effortlessly.

The Long-Term Benefits: Scalability without the Hassle

With QPe, Devils Clothing no longer worries about major upgrades or testing ahead of busy seasons. The platform's flexibility allows them to handle the significant traffic spikes expected during Diwali, Christmas, and other festive seasons without any manual intervention or large technical overhauls.

This seamless scalability and ease of operation have enabled Devils Clothing to focus on what truly matters - growing their brand and delivering high-quality fashion to their customers.

What Our Clients Say

'The versatility of QPe's platform is unmatched. It provides a perfect balance between customization and efficiency, allowing us to quickly tailor our site to our needs without hefty agency fees. We’ve eliminated the need for expensive enterprise software and saved enormous costs while still delivering an exceptional shopping experience for our customers. QPe has truly revolutionized how we approach our eCommerce operations.'

- Saurabh Ahooja, Founder - Devils Clothing

Conclusion: QPe - The Ultimate eCommerce Solution for Growing Brands

Devils Clothing’s success story is a testament to how QPe can empower businesses to scale faster, reduce operational costs, and optimize performance without the need for a large in-house team. By offering a platform that combines the best of both worlds - customization and scalability - QPe is the go-to solution for businesses looking to break through their growth barriers.

Are you ready to scale your eCommerce brand like Devils Clothing?

Sign up with QPe today and see how we can transform your business.

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