Our Story

In the vibrant city of Rajkot, Gujarat, a visionary entrepreneur named Shaktirajsinh Zala embarked on a journey to create something truly unique. With a deep appreciation for his cultural heritage and an innovative spirit, Shaktirajsinh sought to merge tradition with modernity, bringing the rich artistry of Gujarat to the forefront of contemporary fashion.

Recognizing the evolving demands of the fashion industry and the growing appetite for distinctive accessories, Shaktirajsinh founded Howkly, a brand that reflects both modern sophistication and the timeless beauty of Gujarati craftsmanship. The name “Howkly” itself is a creative blend, paying homage to both the contemporary aesthetic and the deep-rooted cultural influences that inspire the brand's designs.

At the heart of Howkly lies a commitment to showcasing the intricate craftsmanship and vibrant colors that are synonymous with Gujarat. Shaktirajsinh partnered with skilled local artisans, integrating traditional embroidery techniques and rich fabrics into each handbag design. The result is a collection that seamlessly bridges the gap between tradition and modern fashion, offering products that are not only stylish but also culturally significant.

Howkly quickly gained recognition for its unique designs and dedication to supporting local craftsmanship. The brand became a symbol of pride, not only for the Gujarati community but for all who value the fusion of heritage and innovation.

Through Howkly, Shaktirajsinh Zala has not only realized his entrepreneurial dream but has also become a champion of Gujarati artistry. His brand stands as a testament to the enduring legacy of traditional craftsmanship, reimagined for the modern world.